There are 5 questions I ask at when determining where a company’s website needs help.
First: Are you answering the questions people want answered?
Second: Are the titles of blog posts intriguing people to click on them?
Third: Is the content valuable enough for them to want to click on and read another article written by you?
Fourth: Are you certain your content portrays your desired emotional response through social media networks?
Fifth: Is their website’s design creating conversions for the readers of your blog?
This goes hand in hand with your title. Think about questions people who are actually interested in learning more might ask when they’re typing questions into their search engine. *Golden Nugget* If you can exactly match a search engine question Google will throw you to the top of the search engine rankings.
There are a lot of people who have written about the same topic, and the ones who chose a title thats the same as everyone else aren’t going to get found. Think: how can I approach this question differently and really answer the question for someone who is really interested in learning more about a particular topic? Make that question your blog post title.
After that, doing the little things like linking your Google authorship and writing great copy for your blog posts metadata (title, description, focus keyword) that matches what is contain in your blog post is what is going to help make your content viral and sharable–and as a side effect higher up in search engine rankings.
Your title is huge. Your title should tell the tale of everything that encompasses what you’ve written about. It should be intriguing for someone to click on it because you’ve answered a question that is unique to something they would want to hear about. This is the core essence of what producing great content is.
School teachers sometimes dive into topics they know a lot about, but don’t necessarily have an abundance of real world application.
Don’t be that teacher.
Write about ideas and concepts you would enjoy portraying to an actual customer face to face. Anything that might help them better understand what you’re about and why you’re about it.
Another part of SEO is setting your blog post up not only to align with the content you wrote about, but to sell yourself through your descriptive language. On Facebook this is done during your SEO optimization process.
Tools like WordPress SEO by Yoast give you the functionality to set your own “Social Image” that appears when someone shares or ‘likes’ your content. Increasing your traffic through Facebook all depends on the overall feeling someone receives when they see all the metadata extracted from your blog post and compiled into their news feed. Your ‘featured image,’ your title, and description of your post are the three most important things to take into account when you’re SEO optimizing your post to gain traffic through your social networks.
Think: if I saw this in my news feed, would I be enticed to click on it even if I weren’t interested in the larger scope of the author’s mission? Its kind of like sorting through the clothes in your closet you want to get rid of. People are thrown around 30-50 articles a day–through whatever social network or newspaper. When you look at your closet you choose the clothes that stand out the most to you.
A great method for sorting out what you want to wear is by filtering your closet. Acutally try this. Go through your closet and pick up each individual article and ask yourself, “If I were shopping in a department store right now, would I still pay for this?” If you wouldn’t buy your own clothes again you should throw them out. Apply this logic towards your content, then apply it towards your SEO optimization of your content. Writing for value is only a small step towards winning at SEO. Writing for conversion is the tough part. Focus on getting people to your website, thats the first step.
In short, its up to You to make people prioritize your content.
Design is important because it determines how strongly you’re funneling your website visitors. Conversion, conversion conversion. That is the name of the game right? Wrong. Conversion comes as a side effect of the value you extend through your blog posts and content. How do you extend value that moves people?
Writing and writing with consistency. Your readers rely on you to fill them with value, and the moment you stop delivering is when they stop coming. In order to achieve consistent and increasing traffic on your website you have to put your best foot forward with every blog post.
Here is an example of a website we made built to move people once they land on the home page.
When you land on the page you’re entertained by the homepage slider, then directed where to navigate next on their website. Rost Motor wants people to check out their inventory, so we hyperlinked their inventory in the call to action.
Hopefully these insights will help with propel your companies online presence!