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The Role of Content Marketing in Thought Leadership

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There is an element of bravery and confidence with being a thought leader. And the truth is we're all thought leaders, but most of us only put ourselves out there so much. I believe a large reason for this is because businesses who currently engage in or want to engage in content marketing have doubts about whether or not it will work for them. The Pain The Internet is huge, like an … [Read more...] about The Role of Content Marketing in Thought Leadership

3 Tips To Help Gifted Writers Format Their Blog Posts

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Part 2 in a series of 5 titled "How Do Search Engines Really Work: Headlines, Meta & Title Tags" By Heath Rost, March 15 2016 The fact is a very gifted writer can produce and publish a great piece of writing that no one will ever see.  This is due in part to many reasons, one being the internet is still in its infancy and its hard for a small business to keep up with the 100s of search … [Read more...] about 3 Tips To Help Gifted Writers Format Their Blog Posts

How Do Search Engines Really Work (pt. 1 of 5): Consistent Content

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This is part 1 in a series of 5 posts answering the question how do search engines work? By Heath Rost, March 3 2016 Consistent Content.  Kind of a buzz word but not really. Consistent content has everything to do with modifying on-page content.  What are the inner workings of each page, what makes up the body of your page or post? To win at SEO one of the 5 components you need to … [Read more...] about How Do Search Engines Really Work (pt. 1 of 5): Consistent Content

The Coolest Instant Chat Feature No One Is Telling You About

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So check it out, Facebook has just rolled out a new instant chat feature that is just a small piece of code.  The best part?  It can be installed on any website. I'll talk about the top 3 reasons why you need to install this code onto your website today, but I won't keep you waiting--here's the code: <div class="fb-page" data-tabs="messages" … [Read more...] about The Coolest Instant Chat Feature No One Is Telling You About

How To Drive Traffic To My Website

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I’ve come to find this is an extremely common question businesses have after they’ve published a post.  They put forth a lot of time and energy into publishing a great article and wonder why its not receiving the traffic they were told it would.  In this article I want to cover a few simple acts and mindsets you should have that will propel traffic on your site. … [Read more...] about How To Drive Traffic To My Website

How I Gained My First 1000 Twitter Followers

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Why is having a Twitter account important for small business owners?  To sum it up, it allows your customers to communicate with you.  Whether you're providing a service or a product, the ability to touch base with customers should always be priority number one.  If you aren't making customers happy you aren't allowing those customers to be advocates to your business. … [Read more...] about How I Gained My First 1000 Twitter Followers

Technology Upgrades: Why Companies Need Them

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Small businesses today have a lot going for them--they're still small.  What does being small mean?  Possibility. There are so many directions you can go to "break the system" and create leverage for yourself to expand.  With all the chatter small business owners here it is often difficult to determine who and what you should adhere to.  We need to implement more technology upgrades! This post … [Read more...] about Technology Upgrades: Why Companies Need Them