The key to having a well-balanced team is your finisher. Someone who brings everything together right at the end to leave you with that sense of comfort, understanding and accomplishment. They notice the most minor details in everything. They understand the importance of balance as it relates to the big picture and ultimate goal, and they always start with the end in mind.
If you are running a business blog on your company website, having a finisher on your team is vital to the success of your content marketing strategy. This article details why each of the four roles a finisher plays is important, and answers the question of how having a finisher on your team keeps your audience coming back for more.
For The Copyeditor in You
Backlinks add credibility, improve user experience, give more information, and keeps readers coming back for more. They create better engagement by adding value and echoing your intention.
Headlines draw people in, keeping the user’s experience conversational. They compel people to keep reading by holding their attention. Your headlines are the “big idea” or “big picture” message you’re getting across in the lines to follow. This is your best opportunity to really let the personality of your writing style and your business’ tone and voice shine through. They allow your audience to get to know you.
For the Graphic Artist in You
Images are important to your overall message because a great image can tell an entire story in an instant. A digital graphic artist has a canvas that measures 1200×628 to create an image that does more than just describe the contents on the page on your website. Describing your content is important, but just like headlines, great graphics do more to reinforce the message or story you tell.
Great images on your website contribute to a more intentional message, adding to the overall professionalism of your website. Best of all, they help draw more page clicks.
For the Marketer in You
A great image and headline will only get you so far. With the ability to showcase your writing and marketing personality, it’s as if a new art form is created. You can entice readers to read your hyperlink through a compelling headline and imagery, but equally compelling writing will keep them coming back for more.
For the Programmer in You
Most people will skip this part, partly due to the fact the headline is focused on one type of marketer in particular. However, you obviously didn’t, because Great Marketers care about specifics. Great marketers care about the true experience people have when communicating with their media in the digital world.
A great marketer can nurture the tone and voice of their media by teaming up with a responsive design expert. A great programmer will ensure your message is clear, thoughts are separated, and there are no holes anywhere on your website where your messages’ intention could be misinterpreted because it lacks adaptability on smartphones.
So there you have it, if you want to improve your business’ tone and voice through your content marketing strategy you can start implementing these website enhancements today.
Now It’s Your Turn
How could having a finisher help YOUR team? Respond in the comments section below!