Building equity is important for a lot of millennials, gen Xers and Gen Yers alike–but why? In terms of home ownership its because rather than paying high rent prices in a metropolitan area like Denver Colorado it’s a better long-term plan to invest in property you will eventually own.
Brand equity is your community’s perception of your brand, and how they speak about it in conversation with others. Digital brand equity is similar; it’s your online community’s perception of your brand.
Why is digital brand equity important? That’s the question I seek to answer in today’s blog. So without further ado, here are the top 3 reasons building digital brand equity for your business or non-profit will benefit the long-term plan for your business.
1. It tells your story
You have the opportunity to tell your own story through building new rooms (pages or blog posts) on your website. When you tell your story you inspire others to tell their story too, and you make it easy to build real brand equity via building your own digital equity.
When you tell your story through your website you give the public a resource they can use to fact-check other news sources. You proactively prevent the possibility of false news being reported by providing a source for fact checking. Those of you reading this that are running for elected office—listen up!
2. It serves as an encyclopedia of questions you’ve answered for customers
More than ever before research is being conducted online before purchase decisions happen. Through curating new pages and blog posts on your website that answer your customer’s questions you proactively save you and your company time and resources that would otherwise be used to educate your customers.
And if that’s not reason enough, the consistent building of new genuine content, new equity, will help you grow your presence on search engines. Yes I’m bringing up search engines, I know the search engine industry is notoriously flawed, but there is a way to beat it organically. It comes from hard work and nothing less. Expanding on this, many businesses will pay for pay-per-click or Google AdWords with large budgets. This is great for receiving that immediate gratification, but the way to do it without paying $1000’s of dollars a month to Google is to build up your website’s equity through good ole’ fashioned hard work. That’s thinking with the end in mind.
3. Its progressive
Even in 2019, not everyone is doing this. In fact, most small businesses are certain it’s important to growing their bottom line, but it’s not something that comes across as immediate or of pending importance. The truth is, they’re right. Building long-term equity isn’t something you need to be jumping out of your seat to start doing for your business.
Milennials love to practice minimalism, detachment from financial responsibilities and physical possessions more than ever before. Making a large purchase like a home isn’t an investment most of us are eager to jump in to. The same is true of business owners for building digital equity in 2019.
Speaking as a millennial myself, and I could be wrong, but building digital equity for your business is not only progressive, its paperless and it’s sexy.
Is your business or non-profit ready to step up your online presence? Contact your local website experts at Personable Media today by clicking here.