There might be a number of reasons you landed on this page. Perhaps you have been struggling to gain traction with your business blog. Or maybe, you’re exhausted from trying to get your website to show up in search engines. Regardless of the reason you’re reading this, I’m here to tell you there is a light up ahead.

So, what does it mean to be personable?

“Personable” is an adjective used to describe someone whose appearance and personality is pleasing and/or attractive.

Appearance

It’s important for each and every post on your blog to have an attractive appearance.

That means it’s approachable. Approachable people engage with more people. The more approachable your blog posts are, the more people you’ll engage!

To make your blog posts more approachable, spend some time thinking about your headline, primary photo and first paragraph. “You’re only as good as your last blog post.” – Anonymous. I don’t completely agree with that, but I do agree that if someone is checking out your blog for the first time, it’s the same as them meeting you in person for the first time. Make sure you’re making a great first impression from the start by making these three things as impactful as possible.

Personality

You can always tell if someone has an attractive personality because they are easy to get along with.

People flock to converse with personable people because they’re friendly. Their open demeanor actually makes others around them feel more comfortable. They empower others to express their own personalities, and engage in conversation with them.

Most importantly, attractive personality types are great storytellers. Make sure you’re telling a story in your blog posts, and second, make sure the story you tell takes the reader on a journey and keeps their attention all the way to the end.

Wrapping Up

You know you’re successful creating personable content on your website when you draw customers directly to it. Draw them because they want answers and they want to engage with you–instead of fighting an uphill battle against search engines and pay-to-play social media networks.

Now It’s Your Turn

What breaking points have You or Your business reached with blogging? Let me know in the comments!