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How To Fix Google Docs To WordPress Blog Post Formatting (pt2)

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When you move a blog from Google Docs to Wordpress it adds a bit of formatting that can make your blog appear differently when you add it to your website.  Check out my previous video blog to learn a workaround to add new blogs and remove that formatting.  But lets say you forgot to remove that formatting on a blog and you want to correct it.  The video on this blog will show you a workaround to … [Read more...]

The Importance of Blogging to Web Design

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In the first story I shared how we went from one feature to the next, and how we had to create a process for what features we would add. Eventually learned about this thing called “Blogging,” and decided it was something we needed to incorporate into our websites. The primary reason being that once you have a solid infrastructure in place, with this feature, you can let your wings … [Read more...]

The Unofficial Blog Writing Style Quiz — Sandals or Suit-and-Tie? Hugs or Handshakes?

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How many different styles of writing are there? Go ahead, take a guess. If you guessed 7 billion, you’re probably right. I don’t know the exact number. Something like 7,385,345. Whatever the population of the world is. Point is, each person has their own unique writing style. Which is both awesome and scary. We don’t have to copy other styles because we are unique. But it’s scary to try and … [Read more...]

How To Move Blogs From Google Docs To WordPress (Video Guide)

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We build a lot of websites in Wordpress, and we greatly encourage people to add new content to their business blog. Those who do usually have their own process for collaboration and curation of their content, but if you happen to use Google Docs, make sure you don’t make this mistake... Highlighting and copying all the text in Google Docs, then pasting it directly into your Wordpress … [Read more...]

The Role of Content Marketing in Thought Leadership

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There is an element of bravery and confidence with being a thought leader. And the truth is we're all thought leaders, but most of us only put ourselves out there so much. I believe a large reason for this is because businesses who currently engage in or want to engage in content marketing have doubts about whether or not it will work for them. The Pain The Internet is huge, like an … [Read more...]

How Do I Make My Website More Personable?

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There might be a number of reasons you're here. Perhaps you have been struggling to gain traction with your business blog. Or maybe, you’re exhausted from trying to get your website to show up in search engines. Regardless of the reason you’re reading this, I’m here to tell you there is a light up ahead to making your website more personable. So, what does it mean to be … [Read more...]

3 Tips To Help Gifted Writers Format Their Blog Posts

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Part 2 in a series of 5 titled "How Do Search Engines Really Work: Headlines, Meta & Title Tags" By Heath Rost, March 15 2016 The fact is a very gifted writer can produce and publish a great piece of writing that no one will ever see.  This is due in part to many reasons, one being the internet is still in its infancy and its hard for a small business to keep up with the 100s of search … [Read more...]

How Do Search Engines Really Work (pt. 1 of 5): Consistent Content

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This is part 1 in a series of 5 posts answering the question how do search engines work? By Heath Rost, March 3 2016 Consistent Content.  Kind of a buzz word but not really. Consistent content has everything to do with modifying on-page content.  What are the inner workings of each page, what makes up the body of your page or post? To win at SEO one of the 5 components you need to … [Read more...]

How Search Engine Optimization Relates To Servant Leadership

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First, Try This Pretend you forgot what SEO means. Pretend you've never heard the term before. There's no longer such thing as writing great sales copy using your descriptions and filling it with meta keywords. Common Mistake In Mindset The mistake SEO companies are making right now is trying way to hard to program Google. We need to understand that Google is self-sufficient, they don't … [Read more...]

Why Writing Blog Posts Works For Your Company

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So many small businesses want to acquire new leads through their website but aren't clear on the benefits to blogging, and if its really worth their time and effort to do it.  This post seeks to provide clarity for those small businesses who might still be on the fence. If you're a small business owner, this is for you. Whats the first step to getting more leads through your doors? In order … [Read more...]