How many different styles of writing are there? Go ahead, take a guess. If you guessed 7 billion, you’re probably right. I don’t know the exact number. Something like 7,385,345. Whatever the population of the world is. Point is, each person has their own unique writing style. Which is both awesome and scary. We don’t have to copy other styles because we are unique. But it’s scary to try and … [Read more...]

There is an element of bravery and confidence with being a thought leader. And the truth is we're all thought leaders, but most of us only put ourselves out there so much. I believe a large reason for this is because businesses who currently engage in or want to engage in content marketing have doubts about whether or not it will work for them. The Pain The Internet is huge, like an … [Read more...]

Part 2 in a series of 5 titled "How Do Search Engines Really Work: Headlines, Meta & Title Tags" By Heath Rost, March 15 2016 The fact is a very gifted writer can produce and publish a great piece of writing that no one will ever see.  This is due in part to many reasons, one being the internet is still in its infancy and its hard for a small business to keep up with the 100s of search … [Read more...]

First, Try This Pretend you forgot what SEO means. Pretend you've never heard the term before. There's no longer such thing as writing great sales copy using your descriptions and filling it with meta keywords. Common Mistake In Mindset The mistake SEO companies are making right now is trying way to hard to program Google. We need to understand that Google is self-sufficient, they don't … [Read more...]

So many small businesses want to acquire new leads through their website but aren't clear on the benefits to blogging, and if its really worth their time and effort to do it.  This post seeks to provide clarity for those small businesses who might still be on the fence. If you're a small business owner, this is for you. Whats the first step to getting more leads through your doors? In order … [Read more...]