In my last blog I wrote about the important things you should be aware of when optimizing your Google Ad to find estate planning leads for attorneys, but the principals I shared in that blog could be applied for most any industry. The reason you set up your ad campaign in the first place is to achieve one thing: qualified leads. Before I begin talking about qualified leads for your business, … [Read more...] about How To Evaluate Qualified Leads For Your Business
As an estate planning attorney trust and referrals are the foundation for growing your law practice. You need to build up trust with new and potential clients before they can agree to sign with you. Once new clients are signed you get to do your job and complete the legal documents your client requires for the state they reside in and you are licensed in. But how do you find new estate planning … [Read more...] about How To Find Estate Planning Leads For Attorneys
Have you ever driven around town and noticed a giant box by a church or fire station and wondered why it was there in the first place? That giant box is one of nine boxes located around Arvada that are a part of FreeFoodNow, a program aimed at giving food and other items to a local community. These boxes were created to help communities to allow community members to connect with each other by … [Read more...] about Free Food Now Press Release!
Your website is the face of your business. It's ability to create, guide and nurture a conversation is important. There is a communication gap that exists between website owner’s and their customers because website owner’s don’t understand how they can communicate most effectively as they update their website. I believe website owners should understand how they can play an active role in … [Read more...] about What Does It Mean To “Be Present,” And What Does That Mean For Your Website?
Have you heard the myth that the world is getting smaller? What is meant by this is that we’re more connected to the world as ever before, and not to just our tribe or village. It is true that we are more connected physically to the world, but not emotionally to it. Have you ever seen a family enjoying dinner at a restaurant in silence as each person focuses on their phones instead of on each … [Read more...] about 4 Ways We Lose Connection With People Through Technology
By now, most people know the value of SEO (search engine optimization). It drives traffic to their website. They understand the big picture, that if they don't invest money in this way, add great content, monetize products and market aggressively, they likely won't profit online. Let's assume you do everything right, and you generate a ton of traffic. But not a lot of sales. How can this … [Read more...] about 3 Reasons Less Is More When Designing Your Website
One of the crowning accomplishments of the late great Stephen Covey, author of the classic 7 Habits of Highly Effective People, is his idea about the difference between effectiveness and efficiency. It can teach us a lot about the challenges of connecting with people through technology. With this mind, let’s talk about his greatest insights and relate them to technology. Efficiency is the heart … [Read more...] about 3 Things Stephen Covey Can Teach Us About Technology
How many different styles of writing are there? Go ahead, take a guess. If you guessed 7 billion, you’re probably right. I don’t know the exact number. Something like 7,385,345. Whatever the population of the world is. Point is, each person has their own unique writing style. Which is both awesome and scary. We don’t have to copy other styles because we are unique. But it’s scary to try and … [Read more...] about The Unofficial Blog Writing Style Quiz — Sandals or Suit-and-Tie? Hugs or Handshakes?
We build a lot of websites in Wordpress, and we greatly encourage people to add new content to their business blog. Those who do usually have their own process for collaboration and curation of their content, but if you happen to use Google Docs, make sure you don’t make this mistake... Highlighting and copying all the text in Google Docs, then pasting it directly into your Wordpress … [Read more...] about Moving Google Docs To WordPress (Video Guide)
Two Ponds National Wildlife Refuge has a rich history in Arvada. The truth is with so many people moving to Colorado, and the constant changing of our city’s landscape, it often gets lost in the shuffle. If you love learning about the history of Arvada and how its conservationists preserve our natural environment, then this post is just for you. How Two Ponds Formed The refuge is located … [Read more...] about How Arvada Saved Two Ponds National Wildlife Refuge