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Creating a website for your law firm can be a daunting task. There is so much information about you and your firm, and so much you want a potential client to know when they are interested in your services, and your website will be the first impression a visitor will get of you and your firm. Nowadays, having a functional website is a need for any successful law firm, but what if I said that your … [Read more...]
About Heath
3 Simple Steps To Tracking All Your Digital Marketing Efforts
As the Internet continues to evolve, and as businesses lean into it to attract and indoctrinate new clientele it becomes increasingly difficult to measure where your time, energy and marketing dollars are best spent. This is a huge pain business owners have in 2020. As a business owner I feel you, there are so many mediums, so many ways to communicate with people it can seem daunting to try and … [Read more...]
Agency Owners: The Short & Sweet Fix To Any WordPress Website
With any update to the Wordpress CMS or a plugin your client will find themselves in a situation where their website crashes. It's Wordpress, it happens! It might display a white screen with no error message when they try to load their website. And their first instinct is of course, widespread panic, because an error message would at least give them something to say when they call up their … [Read more...]
How To Fix Google Docs To WordPress Blog Post Formatting (pt2)
When you move a blog from Google Docs to Wordpress it adds a bit of formatting that can make your blog appear differently when you add it to your website. Check out my previous video blog to learn a workaround to add new blogs and remove that formatting. But lets say you forgot to remove that formatting on a blog and you want to correct it. The video on this blog will show you a workaround to … [Read more...]
In 2020 the term “WordPress” has lost its meaning, and here’s why
Wordpress is the world’s most popular CMS or Content Management System. If you’re reading this, it's likely you know that already. If you have heard of Wordpress but don’t necessarily understand its vastness, let me sketch an outline for you. [right] Today over 30% of the websites on the Internet are built using Wordpress. It is the towering agent for managing content in this digital … [Read more...]
How To Evaluate Qualified Leads For Your Business
In my last blog I wrote about the important things you should be aware of when optimizing your Google Ad to find estate planning leads for attorneys, but the principals I shared in that blog could be applied for most any industry. The reason you set up your ad campaign in the first place is to achieve one thing: qualified leads. Before I begin talking about qualified leads for your business, … [Read more...]
How To Find Estate Planning Leads For Attorneys
As an estate planning attorney trust and referrals are the foundation for growing your law practice. You need to build up trust with new and potential clients before they can agree to sign with you. Once new clients are signed you get to do your job and complete the legal documents your client requires for the state they reside in and you are licensed in. But how do you find new estate planning … [Read more...]
What Does It Mean To “Be Present,” And What Does That Mean For Your Website?
Your website is the face of your business. It's ability to create, guide and nurture a conversation is important. There is a communication gap that exists between website owner’s and their customers because website owner’s don’t understand how they can communicate most effectively as they update their website. I believe website owners should understand how they can play an active role in … [Read more...]
Is WordPress really not as easy as people say it is?
I read an article recently by a popular WordPress blogger where he discussed the truth behind what people mean when they say those infamous words "WordPress is easy." In the article the three points were (1) Wordpress is easy relative to alternatives. (2) Wordpress is easy to learn. (3) Wordpress is easy, once you understand it. But first, I want to slow down a bit to pose this question: Why … [Read more...]
4 Ways We Lose Connection With People Through Technology
Have you heard the myth that the world is getting smaller? What is meant by this is that we’re more connected to the world as ever before, and not to just our tribe or village. It is true that we are more connected physically to the world, but not emotionally to it. Have you ever seen a family enjoying dinner at a restaurant in silence as each person focuses on their phones instead of on each … [Read more...]
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