In my last blog I wrote about the important things you should be aware of when optimizing your Google Ad to find estate planning leads for attorneys, but the principals I shared in that blog could be applied for most any industry. The reason you set up your ad campaign in the first place is to achieve one thing: qualified leads. Before I begin talking about qualified leads for your business, … [Read more...] about How To Evaluate Qualified Leads For Your Business
As an estate planning attorney trust and referrals are the foundation for growing your law practice. You need to build up trust with new and potential clients before they can agree to sign with you. Once new clients are signed you get to do your job and complete the legal documents your client requires for the state they reside in and you are licensed in. But how do you find new estate planning … [Read more...] about How To Find Estate Planning Leads For Attorneys
Your website is the face of your business. It's ability to create, guide and nurture a conversation is important. There is a communication gap that exists between website owner’s and their customers because website owner’s don’t understand how they can communicate most effectively as they update their website. I believe website owners should understand how they can play an active role in … [Read more...] about What Does It Mean To “Be Present,” And What Does That Mean For Your Website?
Have you heard the myth that the world is getting smaller? What is meant by this is that we’re more connected to the world as ever before, and not to just our tribe or village. It is true that we are more connected physically to the world, but not emotionally to it. Have you ever seen a family enjoying dinner at a restaurant in silence as each person focuses on their phones instead of on each … [Read more...] about 4 Ways We Lose Connection With People Through Technology
By now, most people know the value of SEO (search engine optimization). It drives traffic to their website. They understand the big picture, that if they don't invest money in this way, add great content, monetize products and market aggressively, they likely won't profit online. Let's assume you do everything right, and you generate a ton of traffic. But not a lot of sales. How can this … [Read more...] about 3 Reasons Less Is More When Designing Your Website
We build a lot of websites in Wordpress, and we greatly encourage people to add new content to their business blog. Those who do usually have their own process for collaboration and curation of their content, but if you happen to use Google Docs, make sure you don’t make this mistake... Highlighting and copying all the text in Google Docs, then pasting it directly into your Wordpress … [Read more...] about Moving Google Docs To WordPress (Video Guide)
There is an element of bravery and confidence with being a thought leader. And the truth is we're all thought leaders, but most of us only put ourselves out there so much. I believe a large reason for this is because businesses who currently engage in or want to engage in content marketing have doubts about whether or not it will work for them. The Pain The Internet is huge, like an … [Read more...] about The Role of Content Marketing in Thought Leadership
The Bad Its unfortunate that there are still hosting companies out there that are offering shared hosting plans. A shared hosting plan means your website is being hosted on a harddrive disc with up to 64 other websites. That means that when one of those websites’ gets hacked or is receiving an abundant amount of traffic, its slowing down your website as well. It opens your website to security … [Read more...] about What Is A Shared Hosting Plan?
There might be a number of reasons you're here. Perhaps you have been struggling to gain traction with your business blog. Or maybe, you’re exhausted from trying to get your website to show up in search engines. Regardless of the reason you’re reading this, I’m here to tell you there is a light up ahead to making your website more personable. So, what does it mean to be … [Read more...] about How Do I Make My Website More Personable?
Business Innovators Magazine covers stories from the most innovative leaders in business such as Mark Cuban, Jeff Bezos and Dave Ramsey. The interview with Heath Rost was published on April 21, 2016 Heath Rost, founder of Personable Media, recently stopped by the online radio show hosted to discuss web design, with host Mike Saunders from Marketing Huddle. The conversation covered a range of … [Read more...] about Heath Rost, Founder of Personable Media, Interviewed on Business Innovators Magazine Radio Show to Discuss Website Design