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Just wanted to drop some code-hack value for you today. Having a phone number that is clickable or "Click To Call" on your website is important. There are thousands of combinations of website browsers, operating systems, content management systems and BIOS builds that can for whatever reason cause your click to call HTML code to hiccup. There is a way to make sure your button works on everyone's … [Read more...]
About Heath
The Difference Between Investing In Your Website vs Paid Ads
And the importance of User Experience Design Today I want to talk about a topic I've been meditating on for some time. As an introvert and programmer at heart, I've always clung to the idea that user experience was the most important thing when it came to how to communicate most effectively and convert website visitors into leads and appointments. Now I know better. In the past 7 years of … [Read more...]
Why Your Website Should Be The Focus Of Marketing Your Law Firm
Creating a website for your law firm can be a daunting task. There is so much information about you and your firm, and so much you want a potential client to know when they are interested in your services, and your website will be the first impression a visitor will get of you and your firm. Nowadays, having a functional website is a need for any successful law firm, but what if I said that your … [Read more...]
3 Simple Steps To Tracking All Your Digital Marketing Efforts
As the Internet continues to evolve, and as businesses lean into it to attract and indoctrinate new clientele it becomes increasingly difficult to measure where your time, energy and marketing dollars are best spent. This is a huge pain business owners have in 2020. As a business owner I feel you, there are so many mediums, so many ways to communicate with people it can seem daunting to try and … [Read more...]
Agency Owners: The Short & Sweet Fix To Any WordPress Website
With any update to the Wordpress CMS or a plugin your client will find themselves in a situation where their website crashes. It's Wordpress, it happens! It might display a white screen with no error message when they try to load their website. And their first instinct is of course, widespread panic, because an error message would at least give them something to say when they call up their … [Read more...]
How To Fix Google Docs To WordPress Blog Post Formatting (pt2)
When you move a blog from Google Docs to Wordpress it adds a bit of formatting that can make your blog appear differently when you add it to your website. Check out my previous video blog to learn a workaround to add new blogs and remove that formatting. But lets say you forgot to remove that formatting on a blog and you want to correct it. The video on this blog will show you a workaround to … [Read more...]
In 2020 the term “WordPress” has lost its meaning, and here’s why
Wordpress is the world’s most popular CMS or Content Management System. If you’re reading this, it's likely you know that already. If you have heard of Wordpress but don’t necessarily understand its vastness, let me sketch an outline for you. [right] Today over 30% of the websites on the Internet are built using Wordpress. It is the towering agent for managing content in this digital … [Read more...]
How To Evaluate Qualified Leads For Your Business
In my last blog I wrote about the important things you should be aware of when optimizing your Google Ad to find estate planning leads for attorneys, but the principals I shared in that blog could be applied for most any industry. The reason you set up your ad campaign in the first place is to achieve one thing: qualified leads. Before I begin talking about qualified leads for your business, … [Read more...]
How To Find Estate Planning Leads For Attorneys
As an estate planning attorney trust and referrals are the foundation for growing your law practice. You need to build up trust with new and potential clients before they can agree to sign with you. Once new clients are signed you get to do your job and complete the legal documents your client requires for the state they reside in and you are licensed in. But how do you find new estate planning … [Read more...]
What Does It Mean To “Be Present,” And What Does That Mean For Your Website?
Your website is the face of your business. It's ability to create, guide and nurture a conversation is important. There is a communication gap that exists between website owner’s and their customers because website owner’s don’t understand how they can communicate most effectively as they update their website. I believe website owners should understand how they can play an active role in … [Read more...]
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