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Building equity is important for a lot of millennials, gen Xers and Gen Yers alike–but why? In terms of home ownership its because rather than paying high rent prices in a metropolitan area like Denver Colorado it’s a better long-term plan to invest in property you will eventually own. Brand equity is your community’s perception […]
About Heath Rost
What Does It Mean To “Be Present,” And What Does That Mean For Your Website?
Your website is the face of your business. It’s ability to create, guide and nurture a conversation is important. There is a communication gap that exists between website owner’s and their customers because website owner’s don’t understand how they can communicate most effectively as they update their website. I believe website owners should understand how […]
Is WordPress really not as easy as people say it is?
I read an article recently by a popular WordPress blogger where he discussed the truth behind what people mean when they say those infamous words “WordPress is easy.” In the article the three points were (1) WordPress is easy relative to alternatives. (2) WordPress is easy to learn. (3) WordPress is easy, once you understand it. But […]
The Importance of Blogging to Web Design
In the first story I shared how we went from one feature to the next, and how we had to create a process for what features we would add. Eventually learned about this thing called “Blogging,” and decided it was something we needed to incorporate into our websites. The primary reason being that once you […]
The Only 2 Website Stats That Actually Matter
In the world of digital marketing today its easy to get caught up in all the talk of search engines and social media. Don’t get me wrong, these are two powerful tools. They help people find us and engage in conversation. In today’s article I’m going to share with you my top 2 tips for making your website […]
3 Reasons Less Is More When Designing Your Website
By now, most people know the value of SEO (search engine optimization). It drives traffic to their website. They understand the big picture, that if they don’t invest money in this way, add great content, monetize products and market aggressively, they likely won’t profit online. Let’s assume you do everything right, and you generate a […]
The 4 Roles The Finisher On Your Team Plays For Your Overall Content Marketing Strategy
So you have a new website, now what? The key to having a well-balanced team is having a finisher maintain your website. Someone who brings everything together right at the end to leave you with that sense of comfort, understanding, and accomplishment. They notice the minor details in everything. They understand the importance of balance as […]
Web Design For Search Engines
A website with great branding but without a great overall design will only get you so far. But how do you get there, and how do you know what great website design even is? Most would say a website is designed well because of the way it makes people feel when they first land on it. That, combined […]
How To Move Blogs From Google Docs To WordPress
We build a lot of websites in WordPress, and we greatly encourage people to add new content to their business blog. Those who do usually have their own process for collaboration and curation of their content, but if you happen to use Google Docs, make sure you don’t make this mistake… Highlighting and copying all […]
The Difference Between A Website Vendor & A Website Partner
“Here’s Your Website. Have A Nice Day!” Often my clients say those were the final words they heard from the company that built their website. It left them frustrated with a website they didn’t know how to update to stay relevant as their business grew and changed. As you begin the process of narrowing down […]
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