Mastering social media can be a complicated task. There are countless platforms, features, and techniques that can build your brand and your following online. One social media platform is integral to online success: Instagram for small business. To figure out the most effective strategy for your company’s Instagram, it’s vital that you understand the difference between an Instagram wall post and a … [Read more...]

I’ve had social media since I was 12 years old. Somewhere out there, pictures still exist of me doing duck faces and peace signs, quoting my favorite Taylor Swift lyrics as the captions. I grew up on social media, and it was an integral part in my social communication: how I knew what my friends were up to, how I tried to impress my middle school crush, and, maybe most importantly, how I kept up … [Read more...]

I'd like to share a few personable vitamins you can do to drastically improve your social media presence. Through this post I hope you're able to start making viral Facebook posts of your own. … [Read more...]

First I would like to start by defining the term social media because for the longest time I myself as a marketer had a skewed definition.  I will start high and come back down. Social media is anything that encourages the sharing of information. … [Read more...]

Small businesses today have a lot going for them--they're still small.  What does being small mean?  Possibility. There are so many directions you can go to "break the system" and create leverage for yourself to expand.  With all the chatter small business owners hear it is often difficult to determine who and what you should adhere to.  We need to implement more technology upgrades! This post … [Read more...]