How many different styles of writing are there? Go ahead, take a guess. If you guessed 7 billion, you’re probably right. I don’t know the exact number. Something like 7,385,345. Whatever the population of the world is. Point is, each person has their own unique writing style. Which is both awesome and scary. We don’t have to copy other styles because we are unique. But it’s scary to try and … [Read more...] about The Unofficial Blog Writing Style Quiz — Sandals or Suit-and-Tie? Hugs or Handshakes?
There is an element of bravery and confidence with being a thought leader. And the truth is we're all thought leaders, but most of us only put ourselves out there so much. I believe a large reason for this is because businesses who currently engage in or want to engage in content marketing have doubts about whether or not it will work for them. The Pain The Internet is huge, like an … [Read more...] about The Role of Content Marketing in Thought Leadership
There might be a number of reasons you're here. Perhaps you have been struggling to gain traction with your business blog. Or maybe, you’re exhausted from trying to get your website to show up in search engines. Regardless of the reason you’re reading this, I’m here to tell you there is a light up ahead to making your website more personable. So, what does it mean to be … [Read more...] about How Do I Make My Website More Personable?
In this post my focus is how to set great content and a great content strategy up for success through utilizing best practices in web design. My intention is to bring these 2 very common design flaws to light. I believe the same way the right posture and strong vocal tonality allows anyone to deliver their message with clarity, having the right structure in place through the design of your … [Read more...] about The Top 2 Design Flaws Hindering Your Blog’s Shareability
First, Try This Pretend you forgot what SEO means. Pretend you've never heard the term before. There's no longer such thing as writing great sales copy using your descriptions and filling it with meta keywords. Common Mistake In Mindset The mistake SEO companies are making right now is trying way to hard to program Google. We need to understand that Google is self-sufficient, they don't … [Read more...] about How Search Engine Optimization Relates To Servant Leadership
So many small businesses want to acquire new leads through their website but aren't clear on the benefits to blogging, and if its really worth their time and effort to do it. This post seeks to provide clarity for those small businesses who might still be on the fence. If you're a small business owner, this is for you. Whats the first step to getting more leads through your doors? In order … [Read more...] about Why Writing Blog Posts Works For Your Company
I’ve come to find this is an extremely common question businesses have after they’ve published a post. They put forth a lot of time and energy into publishing a great article and wonder why its not receiving the traffic they were told it would. In this article I want to cover a few simple acts and mindsets you should have that will propel traffic on your site. … [Read more...] about How To Drive Traffic To My Website
This is a post going out to really any business big or small thats hoping to get re-aligned with their blogging strategy. With any blog the ultimate goal is of course to serve and teach your audience, so thats where I'm going to start. What is the #1 reason your blog isn't gaining traction with an audience? Keep reading to find out how you can fix it! 1. Adjust your intention Are you … [Read more...] about So You’re Blogging Consistently, But No One Reads?
In this post I’m going to speak about how to create an online community through your blog. Creating an online community is what generates consistent traffic. I will start high and come back down. Before starting we need to be sure we understand the basics of the actual content you should to be curating and also how to create winning headlines. Part 1 - The Basics of Search Engine … [Read more...] about Is Backlinking My Blog Posts Important?
I’m in a position where I know how to accurately market a website for a business through inbound marketing. I know what it can do, and also that this is the future of essentially how we will all conduct business. They’re calling it “liquid content,” because you’re always telling a story, starting a conversation, and answering customers questions through your business blog. This is … [Read more...] about Should My Business Be Using Inbound Marketing?