This post isn’t going to be anything you don’t probably already know. Its not going to be special, unique, or second level thinking. Its about logic. Its about the simple science of communicating in the 21st century–the digital age.
The two strategies I’m talking about are email marketing and content strategy—or in more laments terms—building your SMB’s email list and updating your existing or potential customers as to whats going on at your business.
There are a variety of ways that you can achieve both. But what I want to focus on is how you can work both strategies with a bit of charm…. and your website.
1. How to use charm to build your email list
Design design design. Most small businesses don’t actually use their website all that much. I’m talking about the restaurant/foodie industry, auto mechanics, ice cream and coffee shops, clothing stores.. the list goes on and on. I just want to say that this is completely fine. Your marketing strategy (if you have one) doesn’t have to be focused on driving traffic to your website.
I do want to apply this thought to you though, what if your website were actually your business, and what if you could hire someone to work for you, passively, answering your customers questions, building brand awareness and directing them how to walk through your front door?
Through intentional—simple–web design we can accomplish this. At your business you can build your email list by doing something as simple as leaving a signup sheet available. Your website tells the same story. By leaving a signup form on a sidebar on your website you’re letting people know how they can keep in touch with you without being in-your-face or invasive. Its subtle, yet, still executing your marketing strategy.
2. How to use charm to post (blog) updates on your website
A good general principal for your small business is to think of ways that you can best serve your customer base. A good mindset could be thinking of ways to help them get to know you better, and helping them best understand how you go about serving them.
This can be accomplished through short 400-word pages or “posts” on your website. When you set up a blog in addition to the existing pages on your website, and keep it updated with new posts, you give your customers a reason to return to your website before their next visit to your business.
Did You Know.. Your customers are becoming more and more digitized.
They’re checking your website to see whats new or happening at your place of business before they come back to you.
Why? So they feel like they’re “in-the-know,” so they become part of the whole, so they can walk talk and act like a local. So when they are bantering with your salespeople or staff they can more easily connect with them. Thats charm, you can give your customers the opportunity to charm you by keeping them informed using your websites’ blogging strategy.