Your website is the face of your business. It’s ability to create, guide and nurture a conversation is important. There is a communication gap that exists between website owner’s and their customers because website owner’s don’t understand how they can communicate most effectively as they update their website. I believe website owners should understand how they can play an active role in developing their brand’s voice, and guide a conversation with their customers through their website.
In my last blog, I very briefly touched on how having a website designed with the end in mind makes it easier to update. I asked you to consider how your web designer sets up your website on the front end affects the way you go about updating content on the back end.
After pondering about it a while with my book coach Amy Collette, we realized there’s a lot to be unpacked here.
Over the past 6 years of building websites, I’ve noticed during the excitement of the website being built people often forget about the importance of how easy it will be to update after their new website is up and running. Not just from a technical standpoint, but perhaps more importantly, from a messaging standpoint.
Without further ado, here are the 3 benefits that come from being present as you update your website.
Benefit #1: Being present reinforces confidence in how you deliver your message
In order to keep your client present as they converse with your website, you have to communicate from a present voice.
Imagine you have a networking event coming up. As you are walking out the door to the event you check yourself in the mirror your notice that your hair is perfect, and the outfit you chose to wear today looks really good on you. The way you dressed and prepared for the event brings out confidence in your posture, voice and the way you move about and converse with others.
Your website is the face of your business. As you make updates on the back end it’s important to maintain that feeling of enthused confidence. It’s important to stay in your body, in your breath, and in the room. As a website owner having the knowledge in your back pocket that you always look good and feel good helps with maintaining an abundant, conversational mindset and reinforces confidence in how you deliver your message.
Benefit #2: Being present allows for a consistent tone of voice
Reflecting on the networking event you just attended, each conversation you had was different and unique. As you entered the event you had confidence in your look, and swagger in your step. You knew you were going to meet new people and most importantly engage them in conversation. There was no doubt in your mind those conversations were going to happen.
When you’re present the same is true with every conversation, every page you have on your website. Having confidence that the content you’re creating on each page will be read by your customers allows you to maintain a consistent tone of voice throughout your website as you update.
Benefit #3: Being present allows you to nurture and guide the conversation
Reinforced confidence on the deliverance of your message, combined with your consistent tone of voice allows you to speak slower and be more mindful with the conversations you choose to have.
Updating your website shouldn’t be a hassle, nor should it be something you consider to be an obligation. By understanding how you can communicate most effectively as you update your website you actually create an opportunity for you and your business to better serve your customers and engage in conversation with them mindfully. When you engage in conversation mindfully through your website it becomes immensely easier for you to nurture and guide conversations with your customers.
From this blog I hope you gained some clarity on the importance of staying present as you update your website. The right web designer will not only build your website for you, but they will teach you how you can communicate most effectively through it.
As you mindfully add new content to your website you begin to build what is known as “Digital Brand Equity.” Stay tuned for part 2 where I’ll cover what digital brand equity is and why its important for your business.
What questions do you have about how to update your website? Let me know in the comments.