In this post I’m going to speak about how to create an online community through your blog. Creating an online community is what generates consistent traffic. I will start high and come back down. Before starting we need to be sure we understand the basics of the actual content you should to be curating and also how to create winning headlines.
Part 1 – The Basics of Search Engine Optimization
Its important when you are thinking about what content to curate you are answering questions your customers might actually have. For instance no one really cares when your company takes water breaks, but if you have a special system around the rehydration of your company to ensure proper health procedures; that would be something very interesting your audience would enjoy reading.
Your blog post titles should exactly match the questions your company is most frequently asked. Whatever you can write about which you believe may help people in any way. Answer every question you can think of as completely as you possibly can, and maintain that mindset while you’re writing them. I like at least 500 words and usually no longer than 1,500 words.
Remember to cater to your audience. The effort you put into each blog post directly correlates to whether or not they read another article, or click on your ‘about page’–to better understand who you are–because they want to do business with you. Every time your post is read it determines if that person, or someone in that person’s network will eventually become your customer. Blogging is huge, much larger than even I could possibly imagine in terms of how the content you write helps your business, and really your identity to grow. <More advanced reading on this topic>
Now that we’re up to speed and have the right content in our blog’s database of articles its time to learn about the backlink. I want to speak on why its an important concept to learn and know about the backlink so you have a more clear picture for how to approach your mindset to blogging.
Part 2 – So What Is This Backlinking Thing?
First let me further explain the philosophy behind curating a great blog post.
We know your posts should answer the question in your headline as thoroughly and completely as possible, so what? While you’re answering said questions as thoroughly as possible you are absolutely going to be crossing over into other parts of your business.
Lets say for example that in 1 of your 3 bullet points (from any particular article you’re writing) you have (in a previous blog post) gone into much more detail. The trick here is to “backlink” other articles you’ve already previously written in effort to further educate your reader if they would like to manifest further in that direction. Its catering to your customers fully, and being intentional about why you are serving them.
The purpose of your blog isn’t something you have to do. Its something you get to do.
Because your intent is to help people by answering their questions as thoroughly as possible, that means you not only get the freedom to backlink, you are actually helping out your reader ‘get up to snuff’ much more quickly than if they were simply searching your blog’s database. This act of backlinking is being intentional about several things.
- To drive more traffic to your blog. More reads on your articles that means people are staying on your website longer, which means two things.
- You are passively helping people with articles you’ve written ages ago.
- You are getting your customers to establish a closer relationship with you.
Not only that, because they were in-the-moment of reading your article and were enlightened by your bullet point they have a strong natural instinct to want to learn more about said specific point–if the information is available to them. So if one of the three bullet points was extraordinarily enlightening to the reader, and there was a backlinked article attached, the reader can then further their reading and be better for it.
The best part about all of this is that after you write the article you’re done. Now its time to learn about what to do after you’ve published your blog post. That’s why it’s essential to get SEO services such as seo services link building for they can monitor your backlink profile for you.
Now Its Your Turn
What tricks for inserting back-links have you used in your blog?
I was wondering if you have any backlinking strategies? How do you generate more links to sites other than those other domains that you already own?
Heath Rost says
Great question Aaron. This is more of a big picture question and I’m really glad you brought it up.
The whole point of backlinking information in your blog posts is to keep people on your website longer. The longer they’re on your site, the more value you’re serving up for them and thus, the larger your community grows.
When you backlink and article not connected to your site you are driving traffic away, and they may not even finish reading your article or even worse–you might never see them again. Does this answer your question?
My backlinking strategy would be when you see a spot in your article where you could have expanded, but didn’t for the purpose of the article, go back and write a full article specific to that topic. Does this help?
Not particularly, unless you are telling me that a key part of SEO and what Google appreciates is a bunch of internal links within the same domain. I was more wondering about how you get other sites to link into your own site. Do you have any strategies on that front?
Heath Rost says
Ahh of course. To answer your first question quickly, yes, thats exactly what I’m saying.
To address your second question the answer I’m afraid is more advanced. You have to start building your online community through your existing professional contacts. A great place to start is by communicating with and growing your network on Twitter.
The more real-life business connections you make the more others will visit and link to your website. Another great place to start is by joining other blogging communities tied to your area of expertise. When you comment on their posts they visit your website and join your community as well. Hope this helps Aaron!