Personable Media

On a mission to make business more personable. We Build Websites & Smiles

720-310-1333
  • HOME
  • ABOUT >
    • GIVE BACK
  • REVIEWS
  • WHAT WE DO
  • BLOGLYTE WEBSITES
  • BLOG >
    • WordPress
    • Lead Generation
    • Blogging
    • Social Media
    • Give Back
  • CONTACT
  • Toggle Mobile Menu
  • Toggle Search
  • 720-310-1333
  • Twitter
  • Facebook
  • Videos
  • Photos
  • RSS

First Steps To Using Social Media With My Business

August 19, 2013 by Heath Leave a Comment

First I would like to start by defining the term social media because for the longest time I myself as a marketer had a skewed definition.  I will start high and come back down.

Social media is anything that encourages the sharing of information.

This more specifically means social media is a status update on Facebook, a tweet on Twitter, or most importantly your professionally curated business blog.

Social media encompasses anything and everything that involves the exchanging or sharing of information.

So what is a social media strategy?

A social media strategy is how you relate and communicate with your customer’s digitally.  The stronger this relationship is the more loyal audience and community your business will form around it.  The absence of a social media strategy means the absence of communication with you and the people you wish to serve.

Lets say for example you are a business owner and you are currently without a website.  The first steps you would need to take in effort to bridge that communication gap between you and your customers is to perform the following tasks outlined in this article.

Set Up Your Business Website

This is an important step because by setting up a website for your business you accomplish the following items:

1. Searching by industry, geographical location, and name

People can now search for your business, industry and your company name to find you.

Potential and current customers have the ability to not only thank you for your services, but also find you so they may hire you to perform your service. Your website allows people to find you geographically and by industry.

Lets use landscaping in Denver, CO as an example.

Think about if you required a service to be done, and you have no contacts in your network to turn to for guidance.  What is the first thing you would do?

My first thought would be to head to Google (or your search engine of choice) and ask the question, “Where can I find a landscaping company in Denver, CO?” Or even more specifically “Landscaping Denver, CO.”  The results that pop up on the front page in Google Search are company’s who have climbed to the top of the ladder in traffic to their website.

This answers the question of “how do I get traffic to my website?” This means its important to not only be intentional about your potential customer’s ability to find you through your service/industry and geographical location, but most importantly that you are receiving more traffic to your website than any other industry-specific company in your geographical area, even the world is your company is global.

2. People have the ability to contact you via email if they have a question or concern.

This is important because if your company wants to improve its methodology and grow they need to be listening to their customers.  By making it easy for customers to find and contact you through your website you are being intentional about being able to communicate with your customers, and therefore filling that communication gap.  If you want to be intentional about the customers you serve you must be intentional about communicating with them.

See also why does my small business really need to get online?

Curating Content For Your Business Blog

How can this be accomplished?  The main objective is through a term we call inbound marketing. Inbound marketing is a fancy term for people who find your business by way of asking questions in search engines, finding your website, and eventually becoming a customer for you.  So in our example about landscaping lets say we weren’t actually looking to hire a any company and we wanted to do the job ourselves. Who better to ask than someone who is already performing that service?  If any landscaping company is as good as they say they are they ought to be catering to us by way of teaching us how they do what they do in via their blog.  This results in providing even more proof that the company is as good as they claim to be and very much worth your investment and trust in them and the service they offer.

A level of extreme comfort is established with your customer when your company’s business blog is providing helpful insight into exactly how you do what you.  The level of comfort and trust cannot be measured.  Often times customers will read your articles and attempt performing a job themselves only to find out how much work what you do really comes down to.  When this happens who do you think they will turn to for completion of said job?  Thats right, they’ll turn back to the people who helped them get their start to understanding how important and vital your business is to them.  They’ll turn back to your company’s business blog and contact you through that avenue and request a quote for your services.

Search Engine Optimization (SEO)

Great, so you know how to curate the right content, now how do we get people to find you?  Curating lots of content absolutely is not everything.  If you don’t have a proper blog post title or headline, your articles aren’t going to get any clicks when people search Google to find answers.

Think, if you were your own customer and had a commonly asked question about your business or industry, what would you ask and how would you search for your answer via an online search engine?  Another helpful hint would be to think, “if I were performing the job myself without the service of a company, what would I ask or want to know?”

By creating headline titles that answer people’s questions you are not only pushing your company’s exposure, but you’re helping people to live an easier life by sharing your experiences with your service.  You are also helping them to better understand all the logistics that go in to the work you do.

Often times the barrier between the service you perform (if you perform a service) and selling it is that people don’t want to feel like they’re getting ripped off in a deal where they don’t really know the level of expertise the performers of the service had to endure to complete the job.  In essence, people don’t want to pay for something they could do themselves.  They don’t want to pay too much for a service they could pay someone else do for less, and this is most often because they don’t know the quality level work you do.

If you want to prove to people how great of a company you are, show people by helping them do what you do through your business blog.  This way whenever someone asks about the job you perform you can show them more than simply pictures of completed jobs.  You now have to ability to show people exactly how you completed said jobs, and as a result the customer’s feel more inclined to do business with you because of the transparency you created within the transaction–by way of your business blog.

The importance of a social media strategy in your business is essential for growth in the new digital age.  Without it your company is falling behind.  If you aren’t doing it, rest assured your competitors are. Luckily if you aren’t online yet you are in luck.  The vast, vast majority of marketing companies who “perform SEO” for businesses do not know or follow the methodology I’ve explained in this article.  Everyone is a self-proclaimed SEO expert.  That means this information-sharing way of promoting your business and helping people is new-age technology. Not everyone has caught on yet. The smartest organizations are figuring it out, and subsequently they are mostly large and expanding because they figured it out.

Respond

Do you have a social media strategy? What is the culture around it?  Respond by commenting below.

Read Other Blog Posts:

  • Why Build A Lending LibraryWhy Build A Lending Library
  • 3 Simple Steps To Tracking All Your Digital Marketing Efforts3 Simple Steps To Tracking All Your Digital Marketing Efforts
  • Peace Through Synchronized Global MeditationPeace Through Synchronized Global Meditation
  • What Is A Shared Hosting Plan?What Is A Shared Hosting Plan?
Share this:

Filed Under: Social Media

  • Free Wordpress Website Starter Guide

    Learn how to update any Wordpress website, even if you've never logged in before!


PERSONABLE MEDIA
3000 Lawrence Street #106
Denver, CO 80205

>>See All 12 Locations

Office Hours
Monday-Friday 8:00am - 5:00pm

Contact
720-310-1333 (sales & support) contact @ personablemedia.com

Recent Blog Posts

  • How To Bring In Leads From Google Ads And Your Website [Video] November 5, 2020
  • [RESOLVED] WP Rocket And Gravity Forms Not Appearing On Genesis October 19, 2020
  • Help Finding Theme Editor In WordPress 4.9 / GoDaddy October 14, 2020
  • How To Make Your Phone Number Clickable From A Mobile Device September 1, 2020

personablemedia

On a mission to make business more personable. Building websites & smiles since 2013

Personable Media
People don't want websites, they want someone with People don't want websites, they want someone with experience to navigate it. ✨💡😉
⁣
#getpersonable #websites #hosting #maintenance #ads #automation #personablemedia
You won't regret it 🙏 ⁣ #presence #staypresen You won't regret it 🙏
⁣
#presence #staypresent #takeaction #beyou #bepersonable #personablemedia
When the environment changes, don’t change the e When the environment changes, don’t change the environment. Change yourself. 
⁣
#jellyfish #changeyourself #adjust #starttoday #responsivewebdesign #websites #bepersonable #personablemedia
There's no better way to show your customers you c There's no better way to show your customers you care about them than with a website designed with their interests in mind. 🧐
⁣
*Contact us today* website in bio~
⁣
#websitesforpeople #websites #webdesign #denver #smallbusiness #websitehelp #wordpress #shopify #bepersonable #personablemedia
Jesus said we need community. We need to LIVE in Jesus said we need community.  We need to LIVE in community.  Video conferencing can help mediate our sense of what it means to LIVE in community for a short time.  But it cannot replace the importance of your PRESENCE.  If you aren't PRESENT you can't be there for others. Your community cannot grow and multiply.  Without being present, you can only remain surface. The richness and fullness of life is not lived on the surface, it's lived through deep intimate relationships and shared experiences. ✨
⁣
Wherever you are, be all there. ✨
⁣
📸Captain Colorado photography 
#denver #colorado #brightlights #cityviews #bepersonable #personablemedia #jesus #community #presense #bepresent #companyvalues
Delivering boxes of food to reach our goal of feed Delivering boxes of food to reach our goal of feeding 1,000 people this holiday season.
⁣
~Smiling with your eyes makes you appear more genuine~ ✨ 

#denverfoodrescue #giveback #freefoodnow #bepersonable #personablemedia
Load More... Follow on Instagram

Website created just for Personable Media — by Personable Media
View our Privacy Policy

Locations

Aurora
6105 S. Main Street, Suite 200
Aurora, Colorado 80016

Boulder
4845 Pearl East Circle, Suite 101
Boulder, Colorado 80301

Broomfield
11001 West 120th Ave, Suite 400
Broomfield, Colorado 80021

Cherry Creek
501 S. Cherry St., Suite 1100
Cherry Creek, CO 80246

Denver
1624 Market Street, Suite 202
Denver, Colorado 80202

Fort Collins
2580 East Harmony Road, Suite 201
Fort Collins, Colorado 80528

Greenwood Village
7350 East Progress Place, Suite 100
Greenwood Village, Colorado 80111

Golden
14143 Denver West Parkway, Suite 100
Golden, Colorado 80401

Lakewood
355 S. Teller Street, Suite 200
Lakewood, Colorado 80226

Littleton
4 W. Dry Creek, Suite 100
Littleton, CO 80120

Louisville
357 S. McCaslin Blvd, Suite 200
Louisville, Colorado 80027

Lone Tree
9233 Park Meadows Drive
Lone Tree, Colorado 80124

We will reach out soon

Zapier Automation Masterclass

Purchase Form

  • The Stripe Card field cannot work when the Payment Collection Method is set to Stripe Payment Form (Stripe Checkout).
  • $0.00

Lead Generation Quote
Get Coffee

Request A Logo Quote
  • We respond to all messages in 24 hours or less.
Request A Website Quote
  • We respond to all messages in 24 hours or less.
Apply For Blog Coaching
Straight North Case Study