Personable Media

On a mission to make business more personable. We Build Websites & Smiles

720-310-1333
  • HOME
  • ABOUT >
    • GIVE BACK
  • REVIEWS
  • WHAT WE DO
  • BLOGLYTE WEBSITES
  • BLOG >
    • WordPress
    • Lead Generation
    • Blogging
    • Social Media
    • Give Back
  • CONTACT
  • Toggle Mobile Menu
  • Toggle Search
  • 720-310-1333
  • Twitter
  • Facebook
  • Videos
  • Photos
  • RSS

3 Reasons Less Is More When Designing Your Website

April 11, 2018 by Heath 1 Comment

By now, most people know the value of SEO (search engine optimization). It drives traffic to their website. They understand the big picture, that if they don’t invest money in this way, add great content, monetize products and market aggressively, they likely won’t profit online.

Let’s assume you do everything right, and you generate a ton of traffic. But not a lot of sales. How can this be? Because low traffic and low sales are two different problems.  Let’s focus on the low sales dilemma.

The good news is, this problem may be easy to fix. It may be that your website is confusing the customer. Specifically, you may be presenting them with too many choices.

There are several studies about how too many choices can cause paralysis in decision-making and overall dissatisfaction. It’s easier to be unhappy when you imagine you could have made a better choice. This, according to the author of The Choice Paradox. In fact, having too many selections can inhibit people from choosing anything. This explains how high traffic sites can produce poor sales. Here are my top three reasons less is more when designing your website!

 

1. You Can Measure Your Progress

Long before the Internet was invented, one of the greatest football coaches Vince Lombardi made this observation: “It’s hard to be aggressive when you’re confused.” It’s also hard for customers to buy when they’re confused!

Coach Lombardi famously ran one play over and over again in every practice. Holding a stopwatch, he could quantify how much focus, how much improvement on speed his players were making. He knew when their effort was excellent and when they were either exhausted or slacking. When you make a change to your website, you must be able to quantify the increase in sales.

Don’t make multiple changes that might confuse your customers next time they log in.  Be like Coach Lombardi & know what’s working and what’s not, and be relentless in measuring your progress.

 

 

 

2. You Avoid Trapping Your Customer

Know your market. Target and capture your customers for repeat business.

You don’t want your website to perform like an online dating site do you? If you’re not careful, your website could fall into two traps:

Trap #1: Reading hundreds of profiles of strangers instead of meeting one or two people that you enjoy getting to know. Is your website so crowded with data that your customer feels lost and invisible? The interface between your customer and your website should be so seamless, so intuitive that the customer’s experience should resemble a walk in nature, the joy of what they’re seeing and learning becomes foremost on their mind. Remember, it is technology that should be invisible not your customer!

Trap #2: Going on so many dates per week you dread the process!  If you’re not careful, your website can turn people into a commodity like chords of firewood that need to be stacked. To avoid making your customer feel that way reduce the number of choices they have when they land on your website. Any good car salesperson will find out what you’re looking for, and only give you three options. Otherwise, customers become overwhelmed and no sale is had.

 

3. You Give Your Customer What They Want

According to Professor Sheena Iyengar of Columbia Business School, fewer choices increase sales.  For example, customers buy more jam when they are offered six choices instead of twenty-four.

In her TED talk about the art of choosing, Professor Iyengar explains that for many cultures more choice inspires fear not freedom. Be kind to your customers by reducing their options. In Eastern Europe, for example, some have such an aversion to excessive options that when she offered them seven different sodas, they perceived it as one choice: soda or no soda. When she offered many sodas, juices and water, they perceived it as only three choices. Many customers have a deep need for simplicity.

Further, she found that if people are offered more than ten choices, they make poorer decisions. For example, participation in 401K investments goes down in proportion to how many options employees are offered. When they are offered too many choices, they postpone their decision, and end up not investing at all.

Lastly…

Keep this in mind, your website may already offer more choices than what people want or need. So why not make them happy by reducing the number of choices they have, and maximize your profits at the same time?  Hit us up in the comment section, or if you are ready to start building-out your new website experience today head over to our contact page.

Read Other Blog Posts:

  • Healing Cancer With Organic FoodsHealing Cancer With Organic Foods
  • Is WordPress really not as easy as people say it is?Is WordPress really not as easy as people say it is?
  • Lending Library Opens To Public At Rost MotorsLending Library Opens To Public At Rost Motors
  • Redesign Your WordPress Website The Right WayRedesign Your WordPress Website The Right Way
Share this:

Filed Under: Wordpress

  • Free Wordpress Website Starter Guide

    Learn how to update any Wordpress website, even if you've never logged in before!


PERSONABLE MEDIA
3000 Lawrence Street #106
Denver, CO 80205

>>See All 12 Locations

Office Hours
Monday-Friday 8:00am - 5:00pm

Contact
720-310-1333 (sales & support) contact @ personablemedia.com

Recent Blog Posts

  • How To Bring In Leads From Google Ads And Your Website [Video] November 5, 2020
  • [RESOLVED] WP Rocket And Gravity Forms Not Appearing On Genesis October 19, 2020
  • Help Finding Theme Editor In WordPress 4.9 / GoDaddy October 14, 2020
  • How To Make Your Phone Number Clickable From A Mobile Device September 1, 2020

personablemedia

On a mission to make business more personable. Building websites & smiles since 2013

Personable Media
People don't want websites, they want someone with People don't want websites, they want someone with experience to navigate it. ✨💡😉
⁣
#getpersonable #websites #hosting #maintenance #ads #automation #personablemedia
You won't regret it 🙏 ⁣ #presence #staypresen You won't regret it 🙏
⁣
#presence #staypresent #takeaction #beyou #bepersonable #personablemedia
When the environment changes, don’t change the e When the environment changes, don’t change the environment. Change yourself. 
⁣
#jellyfish #changeyourself #adjust #starttoday #responsivewebdesign #websites #bepersonable #personablemedia
There's no better way to show your customers you c There's no better way to show your customers you care about them than with a website designed with their interests in mind. 🧐
⁣
*Contact us today* website in bio~
⁣
#websitesforpeople #websites #webdesign #denver #smallbusiness #websitehelp #wordpress #shopify #bepersonable #personablemedia
Jesus said we need community. We need to LIVE in Jesus said we need community.  We need to LIVE in community.  Video conferencing can help mediate our sense of what it means to LIVE in community for a short time.  But it cannot replace the importance of your PRESENCE.  If you aren't PRESENT you can't be there for others. Your community cannot grow and multiply.  Without being present, you can only remain surface. The richness and fullness of life is not lived on the surface, it's lived through deep intimate relationships and shared experiences. ✨
⁣
Wherever you are, be all there. ✨
⁣
📸Captain Colorado photography 
#denver #colorado #brightlights #cityviews #bepersonable #personablemedia #jesus #community #presense #bepresent #companyvalues
Delivering boxes of food to reach our goal of feed Delivering boxes of food to reach our goal of feeding 1,000 people this holiday season.
⁣
~Smiling with your eyes makes you appear more genuine~ ✨ 

#denverfoodrescue #giveback #freefoodnow #bepersonable #personablemedia
Load More... Follow on Instagram

Website created just for Personable Media — by Personable Media
View our Privacy Policy

Locations

Aurora
6105 S. Main Street, Suite 200
Aurora, Colorado 80016

Boulder
4845 Pearl East Circle, Suite 101
Boulder, Colorado 80301

Broomfield
11001 West 120th Ave, Suite 400
Broomfield, Colorado 80021

Cherry Creek
501 S. Cherry St., Suite 1100
Cherry Creek, CO 80246

Denver
1624 Market Street, Suite 202
Denver, Colorado 80202

Fort Collins
2580 East Harmony Road, Suite 201
Fort Collins, Colorado 80528

Greenwood Village
7350 East Progress Place, Suite 100
Greenwood Village, Colorado 80111

Golden
14143 Denver West Parkway, Suite 100
Golden, Colorado 80401

Lakewood
355 S. Teller Street, Suite 200
Lakewood, Colorado 80226

Littleton
4 W. Dry Creek, Suite 100
Littleton, CO 80120

Louisville
357 S. McCaslin Blvd, Suite 200
Louisville, Colorado 80027

Lone Tree
9233 Park Meadows Drive
Lone Tree, Colorado 80124

We will reach out soon

Zapier Automation Masterclass

Purchase Form

  • The Stripe Card field cannot work when the Payment Collection Method is set to Stripe Payment Form (Stripe Checkout).
  • $0.00

Lead Generation Quote
Get Coffee

Request A Logo Quote
  • We respond to all messages in 24 hours or less.
Request A Website Quote
  • We respond to all messages in 24 hours or less.
Apply For Blog Coaching
Straight North Case Study