Creating a website for your law firm can be a daunting task. There is so much information about you and your firm, and so much you want a potential client to know when they are interested in your services, and your website will be the first impression a visitor will get of you and your firm. Nowadays, having a functional website is a need for any successful law firm, but what if I said that your website was a huge asset to your law firm marketing? Website creation and maintenance shouldn’t be looked at as a chore: rather, it’s time to start focusing on your website as one of the greatest possible marketing tools your firm can invest in.
Personable Media is able to create such valuable websites because we have a deep psychological knowledge and understanding about how potential clients are looking at websites. When you have such an understanding, your website can be cultivated into a work of art, personalized to help you and your firm succeed. The end result? A functional website that is constantly building connections.
A Functional Website for Law Firm Marketing
There are many key features to a functional and productive website for a law firm, and when these key features are executed correctly, your website will become a productive marketing tool instead of something you just think you need.
Ultimately, the main function of a website is to build trust with potential clients. When a potential client clicks on to your site, the most important question they have is, “can this business help me?” They need to know whether or not they feel confident enough that if they took the time out of their day to call you, fill out a contact form, or preschedule a Zoom meeting, that you will actually be able to help them. A potential client doesn’t care to sift through 30 pages of content on your website just to find this out. They want your website to tell them efficiently and concisely what you do, and that you do what you do with care and attention.
Ultimately, we want your website visitors to schedule an in person or zoom meeting. Our statistics don’t lie, and we know that you are likely to close a sale when your potential client visits in person. Our websites are built for this express purpose: to start a conversation and get people in your door. To do that, we use features that are drenched in human psychology, and we cultivate a user experience that makes a visitor want to schedule a meeting. This is what makes Personable Media stand out, and what brings consistent results to our clients. Our focus isn’t on reciting information: it is on creating meaningful and valuable connections.
When you have a functioning website, it will serve many purposes for you and your business. The biggest function it should serve is bridging the gap between potential clients and you. We design our websites for conversions. That way, we know that each of our personalized and specific websites will get a lot of traction. Your business will see an increase in leads because of the way your website is designed.
Your website won’t just help you build connections with potential clients, but it will strengthen connections with old friends. As with any law firm, you will get people calling and asking for a service that your firm does not provide. You pass them off to a lawyer you know can get the job done. With an influx of new leads, there will inevitably be an increase in people asking you for a service you don’t provide. As you hand off more clients to your friends who provide these services, you can strengthen your relationships with them, and even see an increase in the referrals you get from them. A website built by Personable Media will help you attract new clients, and strengthen professional relationships with your colleagues.
Now It’s Your Turn
Take some time to reevaluate how you are investing in your business. How much time have you spent making sure your website is personal, engaging, and functional? If you can’t confidently say that you’ve spent enough time cultivating a website perfect for your firm, then it’s time to start doing so!
If you are struggling to create a website that speaks to you and your firm, don’t worry, we are here to help! Get in touch with us here at Personable Media and we can help bring your website to the next level.