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3 Simple Steps To Tracking All Your Digital Marketing Efforts

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As the Internet continues to evolve, and as businesses lean into it to attract and indoctrinate new clientele it becomes increasingly difficult to measure where your time, energy and marketing dollars are best spent.  This is a huge pain business owners have in 2020. As a business owner I feel you, there are so many mediums, so many ways to communicate with people it can seem daunting to try and … [Read more...]

How To Fix WordPress Website Crashing

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With any update to the Wordpress CMS or a plugin your client will find themselves in a situation where their website crashes. It's Wordpress, it happens! It might display a white screen with no error message when they try to load their website.  And their first instinct is of course, widespread panic, because an error message would at least give them something to say when they call up their … [Read more...]

How a Social Media Blackout Transformed the Way I Communicate Online

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I’ve had social media since I was 12 years old. Somewhere out there, pictures still exist of me doing duck faces and peace signs, quoting my favorite Taylor Swift lyrics as the captions. I grew up on social media, and it was an integral part in my social communication: how I knew what my friends were up to, how I tried to impress my middle school crush, and, maybe most importantly, how I kept up … [Read more...]

How To Fix Google Docs To WordPress Blog Post Formatting (pt2)

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When you move a blog from Google Docs to Wordpress it adds a bit of formatting that can make your blog appear differently when you add it to your website.  Check out my previous video blog to learn a workaround to add new blogs and remove that formatting.  But lets say you forgot to remove that formatting on a blog and you want to correct it.  The video on this blog will show you a workaround to … [Read more...]

In 2020 the term “WordPress” has lost its meaning, and here’s why

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Wordpress is the world’s most popular CMS or Content Management System.  If you’re reading this, it's likely you know that already.  If you have heard of Wordpress but don’t necessarily understand its vastness, let me sketch an outline for you. [right] Today over 30% of the websites on the Internet are built using Wordpress.  It is the towering agent for managing content in this digital … [Read more...]

How To Evaluate Qualified Leads For Your Business

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In my last blog I wrote about the important things you should be aware of when optimizing your Google Ad to find estate planning leads for attorneys, but the principals I shared in that blog could be applied for most any industry. The reason you set up your ad campaign in the first place is to achieve one thing: qualified leads. Before I begin talking about qualified leads for your business, … [Read more...]

How To Find Estate Planning Leads For Attorneys

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As an estate planning attorney client-trust and referrals lay the foundation for growing your law practice.  You need to build up trust with new and potential clients before they can agree to sign with you.  Once new clients are signed you get to do your job and complete the legal documents your client requires for the state they reside in and you are licensed in.  But how do you find new estate … [Read more...]

Free Food Now Press Release!

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Have you ever driven around town and noticed a giant box by a church or fire station and wondered why it was there in the first place? That giant box is one of nine boxes located around Arvada that are a part of FreeFoodNow, a program aimed at giving food and other items to a local community. These boxes were created to help communities to allow community members to connect with each other by … [Read more...]

What Does It Mean To “Be Present,” And What Does That Mean For Your Website?

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Your website is the face of your business.  It's ability to create, guide and nurture a conversation is important.  There is a communication gap that exists between website owner’s and their customers because website owner’s don’t understand how they can communicate most effectively as they update their website.  I believe website owners should understand how they can play an active role in … [Read more...]

Is WordPress really not as easy as people say it is?

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I read an article recently by a popular WordPress blogger where he discussed the truth behind what people mean when they say those infamous words "WordPress is easy."  In the article the three points were (1) Wordpress is easy relative to alternatives. (2) Wordpress is easy to learn. (3) Wordpress is easy, once you understand it. But first, I want to slow down a bit to pose this question: Why … [Read more...]

The Importance of Blogging to Web Design

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In the first story I shared how we went from one feature to the next, and how we had to create a process for what features we would add. Eventually learned about this thing called “Blogging,” and decided it was something we needed to incorporate into our websites. The primary reason being that once you have a solid infrastructure in place, with this feature, you can let your wings … [Read more...]

4 Ways We Lose Connection With People Through Technology

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Have you heard the myth that the world is getting smaller? What is meant by this is that we’re more connected to the world as ever before, and not to just our tribe or village. It is true that we are more connected physically to the world, but not emotionally to it. Have you ever seen a family enjoying dinner at a restaurant in silence as each person focuses on their phones instead of on each … [Read more...]

3 Reasons Less Is More When Designing Your Website

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By now, most people know the value of SEO (search engine optimization). It drives traffic to their website. They understand the big picture, that if they don't invest money in this way, add great content, monetize products and market aggressively, they likely won't profit online. Let's assume you do everything right, and you generate a ton of traffic. But not a lot of sales. How can this … [Read more...]

3 Things Stephen Covey Can Teach Us About Technology

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One of the crowning accomplishments of the late great Stephen Covey, author of the classic 7 Habits of Highly Effective People, is his idea about the difference between effectiveness and efficiency. It can teach us a lot about the challenges of connecting with people through technology. With this mind, let’s talk about his greatest insights and relate them to technology. Efficiency is the heart … [Read more...]

The Unofficial Blog Writing Style Quiz — Sandals or Suit-and-Tie? Hugs or Handshakes?

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How many different styles of writing are there? Go ahead, take a guess. If you guessed 7 billion, you’re probably right. I don’t know the exact number. Something like 7,385,345. Whatever the population of the world is. Point is, each person has their own unique writing style. Which is both awesome and scary. We don’t have to copy other styles because we are unique. But it’s scary to try and … [Read more...]