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Have you heard the myth that the world is getting smaller? What is meant by this is that we’re more connected to the world as ever before, and not to just our tribe or village. It is true that we are more connected physically to the world, but not emotionally to it. Have you ever seen a family enjoying dinner at a restaurant in silence as each person focuses on their phones instead of on each … [Read more...]
3 Reasons Less Is More When Designing Your Website
By now, most people know the value of SEO (search engine optimization). It drives traffic to their website. They understand the big picture, that if they don't invest money in this way, add great content, monetize products and market aggressively, they likely won't profit online. Let's assume you do everything right, and you generate a ton of traffic. But not a lot of sales. How can this … [Read more...]
How To Move Blogs From Google Docs To WordPress (Video Guide)
We build a lot of websites in Wordpress, and we greatly encourage people to add new content to their business blog. Those who do usually have their own process for collaboration and curation of their content, but if you happen to use Google Docs, make sure you don’t make this mistake... Highlighting and copying all the text in Google Docs, then pasting it directly into your Wordpress … [Read more...]
The Role of Content Marketing in Thought Leadership
There is an element of bravery and confidence with being a thought leader. And the truth is we're all thought leaders, but most of us only put ourselves out there so much. I believe a large reason for this is because businesses who currently engage in or want to engage in content marketing have doubts about whether or not it will work for them. The Pain The Internet is huge, like an … [Read more...]
What Is A Shared Hosting Plan?
The Bad Its unfortunate that there are still hosting companies out there that are offering shared hosting plans. A shared hosting plan means your website is being hosted on a harddrive disc with up to 64 other websites. That means that when one of those websites’ gets hacked or is receiving an abundant amount of traffic, its slowing down your website as well. It opens your website to security … [Read more...]
How Do I Make My Website More Personable?
There might be a number of reasons you're here. Perhaps you have been struggling to gain traction with your business blog. Or maybe, you’re exhausted from trying to get your website to show up in search engines. Regardless of the reason you’re reading this, I’m here to tell you there is a light up ahead to making your website more personable. So, what does it mean to be … [Read more...]
Heath Rost, Founder of Personable Media, Interviewed on Business Innovators Magazine Radio Show to Discuss Website Design
Business Innovators Magazine covers stories from the most innovative leaders in business such as Mark Cuban, Jeff Bezos and Dave Ramsey. The interview with Heath Rost was published on April 21, 2016 Heath Rost, founder of Personable Media, recently stopped by the online radio show hosted to discuss web design, with host Mike Saunders from Marketing Huddle. The conversation covered a range of … [Read more...]
7 Ways To Make an Unforgettable First Impression With Your Website
For many reasons, a great first impression is vital to the success of your business. You want to leave people better than you found them, but how do you accomplish this through your website? Tip #1 Posture The swagger in your step should mimic that of your website. When going out to meet new people its a great idea to practice proper posture ahead of time. Having good posture is one of … [Read more...]
How To Choose A Great Website Host For Your Next Rebuild
The vast majority of the internet is using Wordpress, almost 20% of it. What's most interesting about that statistic is that 80% of those Wordpress websites are small businesses. So what do you do when its time to start with a fresh design for your Wordpress website? Your website is the digital storefront to your business. Its always executing your marketing strategy for you, and its what … [Read more...]
3 Tips To Help Gifted Writers Format Their Blog Posts
Part 2 in a series of 5 titled "How Do Search Engines Really Work: Headlines, Meta & Title Tags" By Heath Rost, March 15 2016 The fact is a very gifted writer can produce and publish a great piece of writing that no one will ever see. This is due in part to many reasons, one being the internet is still in its infancy and its hard for a small business to keep up with the 100s of search … [Read more...]
