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Wordpress is the world’s most popular CMS or Content Management System. If you’re reading this, it's likely you know that already. If you have heard of Wordpress but don’t necessarily understand its vastness, let me sketch an outline for you. [right] Today over 30% of the websites on the Internet are built using Wordpress. It is the towering agent for managing content in this digital … [Read more...]
How To Evaluate Qualified Leads For Your Business
In my last blog I wrote about the important things you should be aware of when optimizing your Google Ad to find estate planning leads for attorneys, but the principals I shared in that blog could be applied for most any industry. The reason you set up your ad campaign in the first place is to achieve one thing: qualified leads. Before I begin talking about qualified leads for your business, … [Read more...]
How To Find Estate Planning Leads For Attorneys
As a DWI defense attorney in Festus, trust and referrals are the foundation for growing your law practice. You need to build up trust with new and potential clients before they can agree to sign with you. Once new clients are signed you get to do your job and complete the legal documents your client requires for the state they reside in and you are licensed in. But how do you find new estate … [Read more...]
What Does It Mean To “Be Present,” And What Does That Mean For Your Website?
Your website is the face of your business. It's ability to create, guide and nurture a conversation is important. There is a communication gap that exists between website owner’s and their customers because website owner’s don’t understand how they can communicate most effectively as they update their website. I believe website owners should understand how they can play an active role in … [Read more...]
Is WordPress really not as easy as people say it is?
I read an article recently by a popular WordPress blogger where he discussed the truth behind what people mean when they say those infamous words "WordPress is easy." In the article the three points were (1) Wordpress is easy relative to alternatives. (2) Wordpress is easy to learn. (3) Wordpress is easy, once you understand it. But first, I want to slow down a bit to pose this question: Why … [Read more...]
The Importance of Blogging to Web Design
In the first story I shared how we went from one feature to the next, and how we had to create a process for what features we would add. Eventually learned about this thing called “Blogging,” and decided it was something we needed to incorporate into our websites. The primary reason being that once you have a solid infrastructure in place, with this feature, you can let your wings … [Read more...]
4 Ways We Lose Connection With People Through Technology
Have you heard the myth that the world is getting smaller? What is meant by this is that we’re more connected to the world as ever before, and not to just our tribe or village. It is true that we are more connected physically to the world, but not emotionally to it. Have you ever seen a family enjoying dinner at a restaurant in silence as each person focuses on their phones instead of on each … [Read more...]
3 Reasons Less Is More When Designing Your Website
By now, most people know the value of SEO (search engine optimization). It drives traffic to their website. They understand the big picture, that if they don't invest money in this way, add great content, monetize products and market aggressively, they likely won't profit online. Let's assume you do everything right, and you generate a ton of traffic. But not a lot of sales. How can this … [Read more...]
How To Move Blogs From Google Docs To WordPress (Video Guide)
We build a lot of websites in Wordpress, and we greatly encourage people to add new content to their business blog. Those who do usually have their own process for collaboration and curation of their content, but if you happen to use Google Docs, make sure you don’t make this mistake... Highlighting and copying all the text in Google Docs, then pasting it directly into your Wordpress … [Read more...]
The Difference Between A Website Vendor & A Website Partner
“Here’s Your Website. Have A Nice Day!” Often my clients say those were the final words they heard from the company that built their website. It left them frustrated with a website they didn’t know how to update to stay relevant as their business grew and changed. As you begin the process of narrowing down which company you choose to create your website, the first action I recommend taking is … [Read more...]
