There is an element of bravery and confidence with being a thought leader. And the truth is we're all thought leaders, but most of us only put ourselves out there so much. I believe a large reason for this is because businesses who currently engage in or want to engage in content marketing have doubts about whether or not it will work for them. The Pain The Internet is huge, like an … [Read more...]
How Do Search Engines Really Work (pt. 1 of 5): Consistent Content
This is part 1 in a series of 5 posts answering the question how do search engines work? By Heath Rost, March 3 2016 Consistent Content. Kind of a buzz word but not really. Consistent content has everything to do with modifying on-page content. What are the inner workings of each page, what makes up the body of your page or post? To win at SEO one of the 5 components you need to … [Read more...]