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How A Recycled/Outdated Laptop Can Be Used As An Instrument For Change

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A laptop is an instrument for change. The truth is we live in a day and age where if something stops working or slows down too much we simply throw it out.  Rather than recycle elements like batteries we toss them in the trash and dig into the earth in order to produce new ones.  Laptops are some of the most depreciated pieces of electronics on the planet.  An old Dell or HP laptop won't hold its … [Read more...]

Why Writing Blog Posts Works For Your Company

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So many small businesses want to acquire new leads through their website but aren't clear on the benefits to blogging, and if its really worth their time and effort to do it.  This post seeks to provide clarity for those small businesses who might still be on the fence. If you're a small business owner, this is for you. Whats the first step to getting more leads through your doors? In order … [Read more...]

How To Drive Traffic To My Website

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I’ve come to find this is an extremely common question businesses have after they’ve published a post.  They put forth a lot of time and energy into publishing a great article and wonder why its not receiving the traffic they were told it would.  In this article I want to cover a few simple acts and mindsets you should have that will propel traffic on your site. … [Read more...]

So You’re Blogging Consistently, But No One Reads?

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This is a post going out to really any business big or small thats hoping to get re-aligned with their blogging strategy. With any blog the ultimate goal is of course to serve and teach your audience, so thats where I'm going to start. What is the #1 reason your blog isn't gaining traction with an audience? Keep reading to find out how you can fix it! 1. Adjust your intention Are you … [Read more...]

Is Backlinking My Blog Posts Important?

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In this post I’m going to speak about how to create an online community through your blog. Creating an online community is what generates consistent traffic. I will start high and come back down. Before starting we need to be sure we understand the basics of the actual content you should to be curating and also how to create winning headlines. Part 1 - The Basics of Search Engine … [Read more...]

Should My Business Be Using Inbound Marketing?

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I’m in a position where I know how to accurately market a website for a business through inbound marketing.  I know what it can do, and also that this is the future of essentially  how we will all conduct business.  They’re calling it “liquid content,” because you’re always telling a story, starting a conversation, and answering customers questions through your business blog.  This is … [Read more...]

How To: Picking A Domain Name For Your Business

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Picking a domain name is extremely important.  You're going to be putting it on all your business cards and telling people where to go for more information every day.  It needs to be easy to say and should fit your company's vision.  Here are some mindsets you should have when going about determining what you're going to name your company's domain address. #1 Go With ".com" Its proven that … [Read more...]

How I Gained My First 1000 Twitter Followers

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Why is having a Twitter account important for small business owners?  To sum it up, it allows your customers to communicate with you.  Whether you're providing a service or a product, the ability to touch base with customers should always be priority number one.  If you aren't making customers happy you aren't allowing those customers to be advocates to your business. … [Read more...]

Technology Upgrades: Why Companies Need Them

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Small businesses today have a lot going for them--they're still small.  What does being small mean?  Possibility. There are so many directions you can go to "break the system" and create leverage for yourself to expand.  With all the chatter small business owners hear it is often difficult to determine who and what you should adhere to.  We need to implement more technology upgrades! This post … [Read more...]