First I would like to start by defining the term social media because for the longest time I myself as a marketer had a skewed definition. I will start high and come back down. Social media is anything that encourages the sharing of information.
I’m in a position where I know how to accurately market a website for a business through inbound marketing. I know what it can do, and also that this is the future of essentially how we will all conduct business. They’re calling it “liquid content,” because you’re always telling a story, starting a conversation, and answering […]
Picking a domain name is extremely important. You’re going to be putting it on all your business cards and telling people where to go for more information every day. It needs to be easy to say and should fit your company’s vision. Here are some mindsets you should have when going about determining what you’re […]
Why is having a Twitter account important for small business owners? To sum it up, it allows your customers to communicate with you. Whether you’re providing a service or a product, the ability to touch base with customers should always be priority number one. If you aren’t making customers happy you aren’t allowing those customers […]
Small businesses today have a lot going for them–they’re still small. What does being small mean? Possibility. There are so many directions you can go to “break the system” and create leverage for yourself to expand. With all the chatter small business owners here it is often difficult to determine who and what you should adhere to. […]